Dreamforce 2019: Salesforce gives CRM ‘single source of truth’
Salesforce.com has introduced Customer 360 Truth and a curiously British-sounding Einstein that your customers can now access.
Salesforce.com has introduced Customer 360 Truth and a curiously British-sounding Einstein that your customers can now access.
Salesforce has been talking up the capabilities of the analytics vendor but any vision of the future for the combined vendors remains muddy.
A bespoke platform to power the NSW Government's recently-merged insurance provider has cost $360 million dollars, a recent committee revealed.
Former Microsoft CEO Pip Marlow has been appointed CEO of Salesforce Australia and New Zealand.
Salesforce.com’s $15.7 billion bid for Tableau Software has many organisations wondering how the proposed acquisition will impact their operations.
If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Pandora and Rosetta Stone have embraced social business tools and the Cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.
Both tech vendors are aiming to change the rules of game for enterprise software. And while they're going about it with two different business models, the companies share some things in common.
Customer support VPs may have to manage a range of customer-facing functions such as order-taking, shipment expediting, installation and field service appointments, as well as technical or warranty support. Each of these functions should have direct access to the CRM system, but the specific information needed (and transactions performed) are quite different across these CS roles.
With data collected from over 1,500 Salesforce customers, this year’s report uncovers trends and opportunities specific to each Salesforce cloud.