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  • Why CRM Implementation Needs Training Wheels, Not Racing Gear

    If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.

    Written by David Taber13 Aug. 13 18:15
Features about salesforce
  • Why integrated social suites are failing marketers

    Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.

    Written by Tom Kaneshige03 July 15 00:06
  • Salesforce.com aims for next $1 billion business with ExactTarget buy

    Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.

    Written by Chris Kanaracus04 June 13 15:58
  • Behind Enemy Lines: Salesforce.com, Rimini Street

    Both tech vendors are aiming to change the rules of game for enterprise software. And while they're going about it with two different business models, the companies share some things in common.

    Written by Thomas Wailgum14 Oct. 09 08:01
  • Salesforce rollout: what customer support must know

    Customer support VPs may have to manage a range of customer-facing functions such as order-taking, shipment expediting, installation and field service appointments, as well as technical or warranty support. Each of these functions should have direct access to the CRM system, but the specific information needed (and transactions performed) are quite different across these CS roles.

    Written by David Taber05 June 09 09:11

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