Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Pandora and Rosetta Stone have embraced social business tools and the Cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.
Both tech vendors are aiming to change the rules of game for enterprise software. And while they're going about it with two different business models, the companies share some things in common.
Customer support VPs may have to manage a range of customer-facing functions such as order-taking, shipment expediting, installation and field service appointments, as well as technical or warranty support. Each of these functions should have direct access to the CRM system, but the specific information needed (and transactions performed) are quite different across these CS roles.
Mission Australia has rolled out 1,155 licences of Salesforce’s CRM Enterprise edition aimed at boosting the efficiency of its employment services unit.