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  • How Salesforce is helping deliver National Australia Bank’s ‘One NAB’ vision

    Last week marked a key milestone for a National Australia Bank push to modernise and rationalise its CRM landscape – a strategy underpinned by Salesforce’s cloud-based CRM system. After modest beginnings last year, NAB has finished migrating all of its small business bankers to Salesforce.

    Written by Rohan Pearce07 March 19 06:30
  • IBM-Salesforce deal will bring Watson data into applications

    Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

    Written by Blair Hanley Frank07 March 17 11:55
  • Microsoft's reported LinkedIn concessions don't amount to much

    Microsoft has faced a tough battle getting its US$26 billion acquisition of LinkedIn approved in Europe. Now, it's reportedly suggesting a set of concessions to European regulators, but they're not exactly huge giveaways.

    Written by Blair Hanley Frank24 Nov. 16 06:36
  • Salesforce takes another swing at Microsoft with chatbot building tools

    Companies have another set of tools at their disposal to build chatbots. Salesforce CEO Marc Benioff announced a new LiveMessage service that's aimed at connecting his company's Service Cloud with messaging services like Facebook Messenger and SMS. e

    Written by Blair Hanley Frank07 Oct. 16 09:18
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  • Why CRM Implementation Needs Training Wheels, Not Racing Gear

    If it's true that the best CRM systems are built, not bought, then which features should you be building? And how should you build them? As with riding a bike, implementing a CRM system gets much harder once you take off the training wheels--or, in this case, the out-of-the-box features.

    Written by David Taber13 Aug. 13 18:15
  • Salesforce.com's Complexity Brings CIOs, Partners Together

    As Salesforce.com's SaaS offerings become more sophisticated, configuration and deployment gets more complex. In response, enterprises are increasingly turning to partners for implementation help.

    Written by John Moore14 Nov. 12 19:44
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  • Competitive Strategy In The Age Of The Customer

    Companies like Amazon.com, Macy’s, and salesforce.com are successful because they are customer-obsessed. Empowered consumers are disrupting every industry, tearing down traditional barriers so that the only sustainable competitive advantage is knowledge of, and engagement with, those customers. Read more to find out how.