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News about second-screen
  • Oscars Showcase Power of Second-Screen Interactivity

    Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?

    Written by Matt Kapko05 March 14 14:29