seo - News, Features, and Slideshows

A new report has found fewer than one quarter of Australian businesses (22 per cent) are ‘digitally engaged’ based on set criteria to determine how firms use technology to stay competitive.

All the recent Google algorithm updates -- Panda, Penguin, Hummingbird -- have turned what were once widely practiced SEO beliefs into myths. For instance, guest blog posting used to be a popular way to get quality links, but Google recently "stuck a fork" in the practice and proclaimed it "done."

SEO experts share tips on effective link building strategies in 2014, along with a handful of common link building misconceptions.

Google has been busy making big algorithm changes for the past year and a half. Here are eight things SEO experts say you should be doing now to keep your content high in search result rankings.

Social networking, improved site content and utilising analytics are the top areas CIOs need to be looking at in the online retail space.

In an effort to improve search result quality and punish black-hat SEO, Google has been making big changes to its algorithms, and more updates are likely on the way soon. Here's how to prepare.

The art and science of search engine optimization (SEO) changed dramatically in recent years, thanks in no small part to big Google algorithm tweaks, including the recent mobile friendly update.

The online world has spawned a virtual content creation and aggregation boom. Digital marketers flood online channels with YouTube how-to videos, Instagram photos, Tweets, Facebook posts, Web pages, graphics, blogs and more. In turn, consumers rely on Google search to help them sift through the rubble and find nuggets of useful information.

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.