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Silverpop - News, Features, and Slideshows

News about Silverpop
  • Salesforce.com rolls out social marketing cloud

    Salesforce.com on Wednesday rolled out the Radian6 Social Marketing Cloud, a new set of services that builds on its core CRM (customer relationship management) software.

    Written by Chris Kanaracus01 Dec. 11 02:06
  • Epsilon: a watershed for an industry under siege

    Last week, consumers in the U.S. were bombarded with e-mail messages warning them of what may be the most widely felt data breach in U.S. history. A company that most of them had never heard of, Epsilon Interactive, had been compromised and their names and e-mail addresses had been stolen.

    Written by Robert McMillan12 April 11 07:32
Features about Silverpop
  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

    Written by Chris Kanaracus03 April 13 18:19
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59
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