social business - News, Features, and Slideshows

Features

  • With Gundotra out, changes likely for Google+

    Now that Google's Vic Gundotra, a senior vice president and the head of Google+ is leaving the company, changes are likely afoot at the social network he championed since its inception, industry analysts said.

    Written by Sharon Gaudin25 April 14 21:05
  • 7 things marketing wants to say to IT

    Attention, IT: As marketing goes all-digital, your CMO needs more from you than back-office support. Are you ready to be a marketing partner?

    Written by Mary K. Pratt05 Feb. 14 12:28
  • Here comes the age of ambient everything

    Trends in social, search, mobile, wearable and the Internet of things will alter our perception of reality. Change is in the air, says columnist Mike Elgan.

    Written by Mike Elgan16 Nov. 13 12:05
  • The social network wars are over. The winner: email!

    With every new social network and social service, with every new instant and not-so-instant way to communicate, email rises in importance. Columnist Mile Elgan explains how innovation has transformed email into the best social network.

    Written by Mike Elgan01 June 13 11:17
  • Social Media Certifications Prepare Students, Employees for Social Business

    Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook. To teach college students that lesson, Syracuse University adopted HootSuite University's certification program. Syracuse isn't alone: Social media certifications are a growing trend, but is a training course right for you?

    Written by Kristin Burnham02 April 13 16:22
  • Yahoo's telecommuting problem is management, not collaboration

    Yahoo CEO Marissa Mayer's controversial decision to ban employees from working from home led some to question the value of social business tools. Two executives from social business providers say Yahoo's problem isn't about collaborating. It just needs to manage better.

    Written by Kristin Burnham06 March 13 18:08
  • Analytics boost social marketing efforts

    Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.

    Written by Sandra Gittlen28 Feb. 13 11:54
  • How Consumerization of IT Led Kaplan to Google Apps

    At Kaplan, a genuine enthusiasm for technology comes from the top: Its CIO embraces the consumerization of IT and wants employees to be as excited about technology as he is. That culture led Kaplan to migrate from Microsoft Exchange to Google Apps and, mostly recently, to Google+.

    Written by Kristin Burnham17 Jan. 13 15:29
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