social data - News, Features, and Slideshows

News about social data
  • The new faces of customer management

    How marketing and social data are transforming the way we understand, manage and monitor our customers.

    Written by Brad Howarth15 July 13 10:47
Tutorials about social data
  • Social Data Warehousing Is Worth the Trouble

    Everybody knows data warehousing is big data. But when you want to understand what's really going on with your customers' social interactions, terabytes may seem small. It's a laborious process, but the insight it provides can reap big rewards.

    Written by David Taber18 April 13 14:01

Whitepapers about social data

  • The Value of Social Data

    Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways." This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.

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