Ads in Messenger could be Facebook's next big thing
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.
Most enterprise technology eventually converges into a suite, as it did with ERP. Integration hassles, management headaches and training challenges arising from a mishmash of best-of-breed solutions drive frustrated enterprise software buyers to the suite life -- but not in marketing tech, at least not yet.
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.
With the help of DigiWorksCorp, the Norman Rockwell Museum leveraged its transactional data and big data analytics to increase second-time purchasers by 150 percent and revenue by 49 percent.
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.