social media marketing - News, Features, and Slideshows

News

• Snapchat redefined social media, but can it compete post-IPO?

  Snapchat changed how users communicate by making entertainment the main objective. But with its IPO approaching, the company faces new challenges -- namely generating revenue..

• After bias furor, Facebook replaces people with algorithms

  After taking heat earlier this year over allegations of political bias, Facebook announced that it's replacing fallible humans with new algorithms to select items for its "Trending" topics feature.

• Why Snapchat is the next big thing in digital marketing

  Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

• Move over, like button: Meet Facebook’s new reaction emojis

  Facebook rolls out wow, sad, haha, angry and love as reaction options.

• Data science achieves the ultimate ROI: A craft beer

  Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.

• Paid endorsements get Xbox One marketer in trouble with FTC

  Online entertainment network Machinima has reached a settlement with the U.S. Federal Trade Commission for failing to disclose it paid people to produce endorsement videos for the Xbox One gaming console.

• How marketers can seize the mobile moment

  Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

• Progressive Offers Its Take on Facebook's Video Ads

  What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

• Facebooks Declining Organic Reach a 'Real Nightmare' for Marketers

  Facebook can't be faulted for following the same path as other mass media channels that came before it with regards to advertising, but there are many marketers who are still hoping for something different this time around.

• 8 Ways to Use LinkedIn Groups to Boost Your Business

  Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.

• 11 Tips for Creating a Buzz-Worthy LinkedIn Company Page

  Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.