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social media - News, Features, and Slideshows

Features

  • Pro sports teams look to social video to score big with fans

    Following your favorite professional sports team before and after games -- and beyond the nightly sports broadcast -- has never been easier. Social video apps, such as Periscope, Meerkat, Vine, Snapchat and Instagram, are disrupting the traditional content distribution models of teams, TV networks and radio stations. While the transformation is already riddled with concerns over content rights, it represents a valuable opportunity for sports organizations to engage and interact with fans, particularly younger generations.

    Written by Lauren Brousell03 July 15 00:27
  • Social media sites still don't do enough to combat abuse

    Every day, countless individuals and groups are victimized on social networks. The abusers, detached and cloaked in anonymity, often take on different personas as they shame, troll, incite and denigrate others with relative impunity. The ramifications can be devastating and, until recently, the majority of social media companies failed to acknowledge -- let alone confront -- the vulgarity and vicious threats that fly so freely on their platforms.

    Written by Matt Kapko01 July 15 23:13
  • How Twitter can help you recruit tech talent

    Twitter conjures up images of funny celebrity tweets and corporate PR gaffes rather than job searching and recruiting. However, there is an emerging pool of job candidates on Twitter. In fact, 45 percent of job seekers report that they use Twitter, compared to 40 percent who use LinkedIn, according to 2014 research from JobVite. The same research also points to an increased interest in Twitter for recruitment, with 73 percent of companies reporting a focus on increasing social network recruitment.

    Written by Sarah K. White25 June 15 23:51
  • Can Snapchat, Instagram and Pinterest help marketers reach millennials?

    Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.

    Written by Lauren Brousell25 June 15 23:41
  • Why Pinterest's 'Buy It' button is big for online retailers

    Later this month, Pinterest users will be able to purchase some of the products they "pin" without leaving Pinterest's app or website. The new "Buy It" button will show up next to the "Pin It" button that appears when you're about to pin an image of a pair of shoes you like or a coffee table you've had your eye on.

    Written by Lauren Brousell11 June 15 01:20
  • Is your social media presence hurting your job search?

    Social media can make or break your career. We've all heard at least one story of an employee getting fired over a Tweet or Facebook post. And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications.

    Written by Sarah K. White27 May 15 23:58
  • Why Twitter Cards are key to social media marketing

    Twitter Cards are one of the core features of Twitter's platform. However, if you aren't aware of them or confused by what they do, you're not alone. Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience they provide in their timeline.

    Written by Matt Kapko23 May 15 01:01
  • Facebook Instant Articles will shake up media (and benefit users)

    Facebook's ongoing courtship of news, media and entertainment companies has had its ups and downs, but partnerships always seemed inevitable. Today's Internet users spend less time on walled-off websites and in apps with narrow focuses, and Facebook has become a default distributor -- some might say gatekeeper -- of all things media. Publishers might be concerned about ceding too much control to Facebook, but the concept of users consuming more and more news through Facebook seems like another inevitability.

    Written by Matt Kapko22 May 15 01:05
  • Why your business needs a Pinterest presence

    Sure, you know your company needs to be on Facebook and Twitter. Maybe you want to be on Instagram to share photos and LinkedIn to find employees. But what about Pinterest?

    Written by Jen A. Miller07 May 15 23:41
  • How 'Facebook at Work' Could Alter the Social Enterprise Landscape

    Most people don't want to be caught at work with Facebook open on their computers or smartphones, but that may change very soon. Facebook is working on a new social network for the workplace, called "Facebook at Work," that would pit the king of social media against more business-savvy stalwarts such as Google, Microsoft and LinkedIn, according to the Financial Times.

    Written by Matt Kapko02 Dec. 14 02:57
  • How Twitter Helps 'Serial' Podcast Grow Its Audience

    Twitter's director of ad research wants to piggyback on the surprising success of the weekly "Serial" podcast to illustrate his company's capability to amplify even the "oldest form of electronic media."

    Written by Matt Kapko21 Nov. 14 04:09
  • Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

    Snapchat just recently started to include advertisements in its popular ephemeral messaging app, but its advertising strategy is notably different than its competitors' strategies. Snapchat says it has no interest in tricking its users into clicking ads by blurring the line between advertising and organic content created by actual users.

    Written by Matt Kapko14 Nov. 14 03:23
  • Social Media Still Has Little Marketing Impact in Hollywood

    Social media is an opportunity unfulfilled in Hollywood. It bears surprisingly little to no impact on the success of films and TV shows, according to a group of seven film studio executives speaking here at The Grill.

    Written by Matt Kapko10 Oct. 14 02:58
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