social media - News, Features, and Slideshows

Features

  • With Gundotra out, changes likely for Google+

    Now that Google's Vic Gundotra, a senior vice president and the head of Google+ is leaving the company, changes are likely afoot at the social network he championed since its inception, industry analysts said.

    Written by Sharon Gaudin25 April 14 21:05
  • Is There Any Digital Marketing Value in New Breed of Social Apps?

    The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.

    Written by Matt Kapko25 April 14 02:23
  • What Does a Social-Media-Meets-Virtual-Reality World Look Like?

    Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.

    Written by Matt Kapko12 April 14 00:37
  • Google Plus Outperforms Twitter (Really)

    Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.

    Written by Matt Kapko04 April 14 04:20
  • Why C-Suite Executives Need to Shine on Social Media

    Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.

    Written by Matt Kapko18 March 14 19:09
  • How to Use Social Media to Improve Your IT Recruiting Strategy

    Social media is ubiquitous in today's digital world, so you can bet your next star employee is out there sharing, liking and tweeting. Here's how to leverage social networking technology to effectively target and recruit IT candidates.

    Written by Sharon Florentine17 March 14 18:00
  • Social Media Getting More Spontaneous and Less Personal

    Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.

    Written by Matt Kapko11 March 14 16:55
  • Twitter's slipping user growth spooks investors

    Twitter Wednesday reported that fourth quarter sales more than doubled over the past year, but the company nevertheless spooked investors by acknowledging a slowdown in new user growth and in user engagement.

    Written by Sharon Gaudin07 Feb. 14 11:48
  • 14 Ways to Use Twitter to Market Your Business

    Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

    Written by Jennifer Lonoff Schiff25 Nov. 13 17:03
  • By the numbers: Twitter vs. Facebook IPOs

    Facebook's IPO was considered an early bust while Twitter's has been deemed a success. In terms of orderly market activity, that's without question. But what about prices?

    Written by Sharon Machlis21 Nov. 13 11:38
  • Here comes the age of ambient everything

    Trends in social, search, mobile, wearable and the Internet of things will alter our perception of reality. Change is in the air, says columnist Mike Elgan.

    Written by Mike Elgan16 Nov. 13 12:05
  • The new killer app is a real human

    The future was supposed to be automated and computerised. But it turns out that automation is creating demand for the human element.

    Written by Mike Elgan09 Nov. 13 12:03
  • Facebook loses the cool factor with bored teens

    Somewhere along the way, Facebook apparently became your father's social network. And that could be a problem for the popular social networking site.

    Written by Sharon Gaudin01 Nov. 13 10:22
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