social media - News, Features, and Slideshows

Features

• 5 secrets to corporate social media success

  You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.

• The Grill: Raytheon CIO Rebecca Rhoads takes on new role with global reach

  Raytheon CIO Rebecca Rhoads was tapped earlier this year to lead the defense contractor's newly formed Global Business Services unit, whose goal is to improve operations and services by optimizing resources.

• Salesforce.com aims for next $1 billion business with ExactTarget buy

  Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.

• The social network wars are over. The winner: email!

  With every new social network and social service, with every new instant and not-so-instant way to communicate, email rises in importance. Columnist Mile Elgan explains how innovation has transformed email into the best social network.

• 10 Top Social Media Startups--the Final Rankings

  The votes are in. This is the final ranking of CIO.com's 10 Hot Social Media Startups. In addition to your votes. the final rankings also take into account the pedigree of the management team, VC funding, viability of the niche and the uniqueness of the product.

• Google weaves Larry Page's social strategy into Maps, Search

  It became clear at Google I/O this week that Google is quietly but assuredly implementing CEO Larry Page's strategy to use Google+ to transform the entire Google experience.

• State social media privacy laws a mixed bag for businesses

  New social media privacy laws that have been enacted in several states around the country, or are in the works, present something of a mixed bag for businesses.

• 6 Tips to Build Your Social Media Strategy

  With so many social media options, how do you pick the best one(s)? IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources.

• Facebook on a mobile roll

  Facebook last week cited mobile growth as a major contributor to its first-quarter increase in sales and profits.

• Consumer tech key in Boston Marathon bombing probe

  Users of consumer technology and social media reacted quickly after explosions ripped through crowds near the finish line of the Boston Marathon last week, sending out updates, snapping photos and recording videos that officials said could turn out to be critical pieces of evidence.

• 10 Hot Social Media Startups to Watch

  Social media startups aren't typically as well-funded as cloud or mobile startups, but they can have just as much impact and potential in how a business functions and succeeds. After evaluating more than 40 social media startups and then turning to crowdsourcing for input, here are the 10 hot social media startups to watch.

• Facebook Home goes after mobile market with 'ferocity'

  Less than a year after calling mobile one of its biggest risks, Facebook has made another big move to attack the mobile market with Facebook Home for Android devices.

• Social Media Certifications Prepare Students, Employees for Social Business

  Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook. To teach college students that lesson, Syracuse University adopted HootSuite University's certification program. Syracuse isn't alone: Social media certifications are a growing trend, but is a training course right for you?

• When social tools go viral

  How enthusiasm for enterprise social tools is spread by people and why their sponsorship might bypass the IT department entirely.

• Social networking drives business processes at Pandora and Rosetta Stone

  Pandora and Rosetta Stone have embraced social business tools and the Cloud to cut costs, increase productivity and improve collaboration. Learn how these two companies overcame security concerns, gained executive buy-in and more.