Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.
Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.
The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.
Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.
Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.
Deliberate status updates are losing luster as quick, impromptu, short-lived activity on social media gathers momentum. If the first phase of social media was a massive effort to share our online identities, this current wave is all about fleeting encounters.
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
The votes are in. This is the final ranking of CIO.com's 10 Hot Social Media Startups. In addition to your votes. the final rankings also take into account the pedigree of the management team, VC funding, viability of the niche and the uniqueness of the product.
With so many social media options, how do you pick the best one(s)? IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources.
Social media startups aren't typically as well-funded as cloud or mobile startups, but they can have just as much impact and potential in how a business functions and succeeds. After evaluating more than 40 social media startups and then turning to crowdsourcing for input, here are the 10 hot social media startups to watch.
If you have a hard time getting employees to attend corporate training, maybe you need to add a little fun. To motivate workers to attend training courses, Deloitte put its course catalog online and added gamification. Badges? Turns out you do need stinkin' badges.