Technology Topics | Social Media - News, Features, and Slideshows


  • Google+ Noticeably Absent at Google I/O

    Google didn't just ignore its social network at its developer conference this week, writes's Matt Kapko. It's already acting as if Google+ doesn't exist at all.

    Written by Matt Kapko27 June 14 06:58
  • Traversing the Labyrinth of Social Marketing Metrics

    Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

    Written by Matt Kapko22 May 14 03:57
  • Does Facebook Now Embody Maturity?

    An estimated 1,500 developers gathered last week at F8, Facebook's first conference in almost three years, to learn about the latest updates to social network's platform. The atmosphere throughout the event was that of a very grown-up and increasingly serious business.

    Written by Matt Kapko06 May 14 06:35
  • How-to Make the Most of Your New Twitter Profile

    Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.

    Written by Matt Kapko03 May 14 05:54
  • Has Social Media Become the Wild, Wild West for Marketers?

    Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.

    Written by Matt Kapko26 April 14 05:54
  • Online Video Beats Social Media in the Enterprise

    A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and could hit 3 billion hours by 2017.

    Written by Matt Kapko26 March 14 18:55
  • Facebook Rolls Out Video Ads, Takes Aim at TV Networks

    After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.

    Written by Matt Kapko14 March 14 16:54
  • Facebook Backtracks Big-Time on Major Redesign Vision

    You will notice bigger photos in your Facebook news feed over the coming weeks, but the layout and navigation of the site remain untouched. A massive redesign envisioned by top brass at the company was mostly scrubbed to indulge the lowest common denominator.

    Written by Matt Kapko07 March 14 21:11
  • Oscars Showcase Power of Second-Screen Interactivity

    Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?

    Written by Matt Kapko05 March 14 14:29
  • Trying to Make Sense of Facebook's Massive Bet on WhatsApp

    Facebook is concerned about losing mind share and apparently not concerned about owning complementary properties that may not ever be fully integrated or generate revenue for the foreseeable future. So why is this a good deal for Facebook?

    Written by Matt Kapko21 Feb. 14 21:03
  • Facebook's Auto Play Video Ads 'Imminent'

    The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

    Written by Matt Kapko20 Feb. 14 19:10
  • Social Media Policy Offers Dos and Don'ts for Employees

    Many companies have a love-hate relationship social media. They hate that employees may say something inappropriate or confidential, but they love the marketing impact of an army of workers hitting the social networks. We peek into Xerox's social media policy to see what the company tells its workers.

    Written by Tom Kaneshige05 Nov. 13 19:45