Technology Topics | Social Media - News, Features, and Slideshows

News

• Google+ Noticeably Absent at Google I/O

  Google didn't just ignore its social network at its developer conference this week, writes CIO.com's Matt Kapko. It's already acting as if Google+ doesn't exist at all.

• 5 things CIOs need to know about Pinterest

  The social bulletin board can produce consumer buzz and website traffic, but needs better analytics for businesses.

• Traversing the Labyrinth of Social Marketing Metrics

  Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.

• Does Facebook Now Embody Maturity?

  An estimated 1,500 developers gathered last week at F8, Facebook's first conference in almost three years, to learn about the latest updates to social network's platform. The atmosphere throughout the event was that of a very grown-up and increasingly serious business.

• How-to Make the Most of Your New Twitter Profile

  Now that Twitter has finally made its redesigned profile page widely available, it's time to begin refreshing your profile and make the best of new features. Here are the top changes and tips you should keep in mind next time you use Twitter.

• Has Social Media Become the Wild, Wild West for Marketers?

  Despite all the work and investment that has gone into social media, simplicity is still elusive for many marketers and brands. Executives from Facebook and Twitter talk about the challenge to make things less complex.

• Online Video Beats Social Media in the Enterprise

  A new study from Wainhouse Research reports that viewership of live online video for business purposes is more than double that of social media. Total hours of viewership in the enterprise reached 1.12 billion hours last year and could hit 3 billion hours by 2017.

• Facebook Rolls Out Video Ads, Takes Aim at TV Networks

  After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.

• Facebook Backtracks Big-Time on Major Redesign Vision

  You will notice bigger photos in your Facebook news feed over the coming weeks, but the layout and navigation of the site remain untouched. A massive redesign envisioned by top brass at the company was mostly scrubbed to indulge the lowest common denominator.

• Oscars Showcase Power of Second-Screen Interactivity

  Twitter dominated the social conversation on Oscars night, but it holds no exclusive claim to that role on live TV. The battle for second-screen companionship in real-time on social media has never been more competitive. But the big question: Can Twitter and Facebook translate second-screen supremacy into advertising dollars?

• Facebook's Zuckerberg envisions a 'dial tone for the internet'

  Calling it an 'on-ramp to the Internet,' Mark Zuckerberg advocates for carriers and other gatekeepers to provide free basic services for all in his first-ever keynote at Mobile World Congress.

• Trying to Make Sense of Facebook's Massive Bet on WhatsApp

  Facebook is concerned about losing mind share and apparently not concerned about owning complementary properties that may not ever be fully integrated or generate revenue for the foreseeable future. So why is this a good deal for Facebook?

• Facebook's Auto Play Video Ads 'Imminent'

  The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

• 11 Tips for Creating a Buzz-Worthy LinkedIn Company Page

  Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.

• Social Media Policy Offers Dos and Don'ts for Employees

  Many companies have a love-hate relationship social media. They hate that employees may say something inappropriate or confidential, but they love the marketing impact of an army of workers hitting the social networks. We peek into Xerox's social media policy to see what the company tells its workers.