For CMOs Big Data Can Lead to Big Profits
It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.
Teradata - News, Features, and Slideshows
Features
-
-
Marketers See Value in Big Data Analytics, But Face Hurdles
Feeling the pressure to become more data-driven, marketers agree that big data analytics will be an integral part of their organizations going forward. But a lack of data analytics skills and antiquated business processes are hampering their efforts.
-
Marketo IPO may spark suitors, including Salesforce.com
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.