With the help of DigiWorksCorp, the Norman Rockwell Museum leveraged its transactional data and big data analytics to increase second-time purchasers by 150 percent and revenue by 49 percent.
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A second technology making a significant impact on solving Big Data problems is in-memory computing, which takes workloads that were traditionally resident on disk-based storage and moves them into main memory. This delivers a performance improvement many times above that which has been possible previously.
According to IDC’s Digital Universe report the data created globally on an annual basis will leap from 1.2 zettabytes this year to 35 zettabytes in 2020 (one zettabyte is equal to one billion terabytes).