Twitter's earnings call on Tuesday didn't go quite as investors might have hoped. That can't be good news for Jack Dorsey, who recently took over – again -- as the struggling social media company's CEO.
Twitter CEO Jack Dorsey isn't wasting any time making major changes in what appears to be an attempt to make the social network profitable. News reports say that Dorsey is getting ready to cut costs by reducing headcount and halting the company's plans to expand its San Francisco offices.
Jack Dorsey is back as CEO at Twitter. So what should Twitter's CEO focus on? Analysts take on what they generally agree should be his top five tasks.
To some, the job of a higher-education CIO might seem downright cushy. After all, unlike their corporate counterparts, these IT leaders don't have to answer to shareholders, cater to business-line leaders or survive acrimonious mergers.
Next time you receive an invitation to connect on LinkedIn from someone unfamiliar, think twice before you accept. This is not only sound advice, it's part of LinkedIn's official rules. Section 8.2 of the site's user agreement specifies that members agree not to "invite people you do not know to join your network." While Facebook and Twitter are great for broadcasting random thoughts and bragging about your private life to complete strangers, LinkedIn is designed to be personal and relevant to your professional life.
Social media can be a fun part of your day. You get to interact with friends, family and strangers -- and maybe if you're lucky, get a retweet from your favorite celebrity. But as much as you may like to put yourself out there, it can be easy to forget that your public social media accounts are just that: public.
According to a study from The Hartford, 55 percent of Gen X workers, typically aged 32 to 46, feel their generation is ignored in the workplace, and 70 percent say that millennials, generally aged 18 to 31, are given too much attention.
Open source software companies must move to the Cloud and add proprietary code to their products to succeed. The current business model is recipe for failure.
Every day, countless individuals and groups are victimized on social networks. The abusers, detached and cloaked in anonymity, often take on different personas as they shame, troll, incite and denigrate others with relative impunity. The ramifications can be devastating and, until recently, the majority of social media companies failed to acknowledge -- let alone confront -- the vulgarity and vicious threats that fly so freely on their platforms.
Twitter conjures up images of funny celebrity tweets and corporate PR gaffes rather than job searching and recruiting. However, there is an emerging pool of job candidates on Twitter. In fact, 45 percent of job seekers report that they use Twitter, compared to 40 percent who use LinkedIn, according to 2014 research from JobVite. The same research also points to an increased interest in Twitter for recruitment, with 73 percent of companies reporting a focus on increasing social network recruitment.
Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.
Twitter is taking cues from Amazon, Pinterest and others in its latest foray into social shopping. The company announced a new set of pages that are designed to streamline the purchase process on Twitter. Pages for products and places can include images, video, product descriptions and prices, and -- most importantly for Twitter -- the option to buy products or visit advertiser websites for more information. The new shopping features are available now on Twitter's website and in its Android and iOS apps.
Social media can make or break your career. We've all heard at least one story of an employee getting fired over a Tweet or Facebook post. And when you apply to a job, most hiring managers will first turn to Google to vet your background and qualifications.
Twitter Cards are one of the core features of Twitter's platform. However, if you aren't aware of them or confused by what they do, you're not alone. Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience they provide in their timeline.
Twitter lost about 27 percent of its market value, or more than $9 billion, last week. Critics are beating the drums of war, of course, but Twitter has been tested before and has proven its ability to endure. The company faced investor backlash last year, and its stock hit an all-time low. High-level executive turnover is one of the company's hallmarks. It has struggled to tell a clear story about what exactly Twitter is and why people should use it.