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Features

• Why your business needs a Pinterest presence

  Sure, you know your company needs to be on Facebook and Twitter. Maybe you want to be on Instagram to share photos and LinkedIn to find employees. But what about Pinterest?

• How Twitter Helps 'Serial' Podcast Grow Its Audience

  Twitter's director of ad research wants to piggyback on the surprising success of the weekly "Serial" podcast to illustrate his company's capability to amplify even the "oldest form of electronic media."

• Facebook, LinkedIn and Twitter Earnings Tell Very Different Tales

  Facebook, Twitter and LinkedIn all recently announced their latest earnings, and the reports highlight profound differences in each of the platforms, as well as unique future opportunities. The companies, operators of three of the world's largest and most popular social networks, may be competitors, but when you enter their walled gardens the purpose and intent is increasingly varied.

• The Charge of the Troll Brigade: What to know about #GamerGate

  There are two ways to think about #GamerGate.

• Social Media Still Has Little Marketing Impact in Hollywood

  Social media is an opportunity unfulfilled in Hollywood. It bears surprisingly little to no impact on the success of films and TV shows, according to a group of seven film studio executives speaking here at The Grill.

• Is Social Media Reviving or Killing Our Classrooms?

  Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

• 9 Inexpensive Ways to Get Your New Business Noticed Online

  Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

• How social networks are changing mobile advertising

  For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

• How to Generate Leads From 4 Top Social Networks

  Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

• How AWS Helped Scale App for World Cup Social Media Hub

  Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

• Twitter Scores by Moving the Goal Posts

  Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.

• Don't Give Your Job Search a Summer Vacation

  For most people, summer's the perfect time to relax, take a vacation and operate at a more leisurely pace than during the rest of the year. But if you're a job-seeker, you can't afford to put your search on the back burner. Instead, use the slower pace and longer days to your advantage.

• Are Social Media Giants Betraying Your Trust?

  The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies unintentionally opened new windows for spies to creep into our lives, and their claims of innocence are insincere.

• How Social Media Is Enhancing the World Cup Experience

  More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a Brazilian supermodel can.)

• When social media strategies go wrong

  We’ve all heard the stories: An employee calls in sick, doesn’t go to work and then posts photos on their Facebook page or another social media site while at the cricket. But what happens when a corporate social media campaign fails?