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  • 5 ways your company can defuse a social media crisis

    When an employee is caught in the crosshairs of a social media mishap, businesses need to tread carefully. Here’s how to prevent a crisis and defuse one that's already occurred.

    Written by Kristin Burnham13 April 17 23:10
  • How and why to verify your Twitter account

    You can finally request that coveted blue verified Twitter badge that has eluded you for seven years. Here’s why and how you should get verified and let you followers know you are the real deal.

    Written by Matt Kapko23 July 16 00:31
  • 4 ways Twitter plans to keep you safe and secure

    Twitter recently unveiled its latest effort aimed at improving your safety and security: a new Safety Center hub, which aims to cut down on abusive behavior and arm you with information about its tools and policies.

    Written by Kristin Burnham10 Aug. 15 23:51
  • 15 marketing experts to follow on social media

    There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).

    Written by Jennifer Lonoff Schiff29 July 15 00:54
  • 5 ways to handle comment trolls on social media

    Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.

    Written by John Brandon15 June 15 23:16
  • 7 Ways to Use Social Media to Attract Holiday Shoppers

    How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.

    Written by Jennifer Lonoff Schiff25 Nov. 14 01:55
  • 'No Estimates' in Action: 5 Ways to Rethink Software Projects

    The idea behind the #NoEstimates approach to software development isn't to eliminate estimates but, rather, to explore other ways to solve problems without specifically asking, 'How long will it take?' Here are five real-world examples of teams that are doing just that.

    Written by Matthew Heusser05 Nov. 13 19:32
  • How to Announce Your Job Departure on Social Media

    Don't leave your network in the dark when you leave a job. Here are the dos and don'ts for announcing a career change on LinkedIn and other social networking sites.

    Written by Kristin Burnham26 June 13 18:22
  • How to Recover From a Twitter Hack

    Do you know what to do if your Twitter account is hacked? Here are four steps to take to regain control of your account and ensure it doesn't happen again.

    Written by Kristin Burnham25 April 13 18:20
  • How to avoid online reputation management nightmares

    Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.

    Written by James A. Martin23 Jan. 13 14:39
  • How to sidestep Instagram's Twitter obstacle

    Instagram cut ties with Twitter this week, which means your photos will no longer display properly. Here are two workarounds that ensure your Instagram tweets will post unaltered.

    Written by Kristin Burnham06 Dec. 12 20:43
  • Should I protect my tweets?

    When I signed up for a Twitter account in the summer of 2009 I spent some time thinking about whether or not I should protect my tweets. As a novice Twitter user, I had to decide whether the benefits of protecting my tweets outweighed the drawbacks. Looking back, I do not regret my decision to protect my tweets, and I'll tell you why.

    Written by Phil Shapiro23 Feb. 11 09:14
  • How to get 150,000 Twitter followers

    Despite sharing every banal aspect of my life in mind-numbing detail, I remain some way short of 150,000 Twitter followers.

    Written by Matt Egan27 Aug. 10 03:39
  • How to use Twitter like a real pro

    Get more out of Twitter with the following tips and tricks. It’s often considered a must do social networking technology and if you don’t know how to manage Twitter, you may just fail to reap the benefits it provides.

    Written by Computerworld Staff10 Aug. 10 10:00
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