5 ways your company can defuse a social media crisis
When an employee is caught in the crosshairs of a social media mishap, businesses need to tread carefully. Here’s how to prevent a crisis and defuse one that's already occurred.
When an employee is caught in the crosshairs of a social media mishap, businesses need to tread carefully. Here’s how to prevent a crisis and defuse one that's already occurred.
You can finally request that coveted blue verified Twitter badge that has eluded you for seven years. Here’s why and how you should get verified and let you followers know you are the real deal.
Twitter recently unveiled its latest effort aimed at improving your safety and security: a new Safety Center hub, which aims to cut down on abusive behavior and arm you with information about its tools and policies.
There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).
Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.
How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.
The idea behind the #NoEstimates approach to software development isn't to eliminate estimates but, rather, to explore other ways to solve problems without specifically asking, 'How long will it take?' Here are five real-world examples of teams that are doing just that.
Don't leave your network in the dark when you leave a job. Here are the dos and don'ts for announcing a career change on LinkedIn and other social networking sites.
Do you know what to do if your Twitter account is hacked? Here are four steps to take to regain control of your account and ensure it doesn't happen again.
Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.
Instagram cut ties with Twitter this week, which means your photos will no longer display properly. Here are two workarounds that ensure your Instagram tweets will post unaltered.
A career coach provides tips on making the best impression in online settings, such as an 80-20 rule for mixing professional and personal tweets
When I signed up for a Twitter account in the summer of 2009 I spent some time thinking about whether or not I should protect my tweets. As a novice Twitter user, I had to decide whether the benefits of protecting my tweets outweighed the drawbacks. Looking back, I do not regret my decision to protect my tweets, and I'll tell you why.
Despite sharing every banal aspect of my life in mind-numbing detail, I remain some way short of 150,000 Twitter followers.
Get more out of Twitter with the following tips and tricks. It’s often considered a must do social networking technology and if you don’t know how to manage Twitter, you may just fail to reap the benefits it provides.