Multiple online sites and call centres offer a rich source of data to extract insights on what customers want and need from your product and service. The problem is it’s unstructured, big and often messy. But that doesn’t mean it’s not manageable.
A new study has revealed a way to do sentiment analysis on a large number of social media images using unsupervised learning.
There’s a proliferation of unstructured data on the Net and coming into customer call centres. But manually going through the haystack to find the needle is an insurmountable, unrealistic task to complete. Speaking at the recent Big Data TechCon event in Boston, data mining expert, Dan Sullivan from Cambia Health Solutions, discussed several tools and techniques to get you started.
With more organisations looking beyond structured data to get a bigger picture or solve more pieces to the puzzle, harnessing unstructured data is becoming a top focus area in driving business value. However, nothing good is easy.
Every business, it seems, needs a data scientist, but not everyone knows what to look for. The four qualities of a good data scientist described here will help you first write a job description and then evaluate candidates for your data scientist vacancy.
Managing an organisation without all the adequate data about existing and potential customers, citizens, markets and other critical areas is much like being that triathlete with flawed equipment. With no way to accurately view and characterise your audience, most businesses struggle to effectively connect them with the goods and services they require. Data sharing and commercial data exchange (DX) is a powerful process that, when implemented correctly, can illuminate the best path for your business to join the data economy. This guide introduces the path to internal and external data sharing, outlining the benefits it can bring to business and government entities, and offers a basic primer on how to integrate this activity into an organisation. We will also explore how secure data exchange can turn the data your organisation collects into a new revenue stream, thus joining the rapidly expanding data economy.
