Proving the value of IT - Part one
Value. It’s a powerful word at the best of times. It can mean cheap and simple or large and complex — and everything in between — and all meanings are positive, depending on your point of view. When the word ‘value’ comes up in focus groups, brand managers are wont to smile wryly and consider their job done. Happy days. Add ‘IT’ as its prefix, however, and suddenly, this fabulous term with all its positive connotations becomes fraught with uncertainty, despite enterprise over the years gaining critical business and competitive advantage from information and communications technology.