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News about video ads
  • Progressive Offers Its Take on Facebook's Video Ads

    What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'

    Written by Matt Kapko03 June 14 05:11
  • Facebook Rolls Out Video Ads, Takes Aim at TV Networks

    After months of testing, Facebook launched its premium video ad product yesterday. The opportunity for a massive windfall in new revenue helps explain why Facebook was so deliberate in testing the efficiency and reaction to the ads.

    Written by Matt Kapko14 March 14 16:54
  • Facebook's Auto Play Video Ads 'Imminent'

    The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

    Written by Matt Kapko20 Feb. 14 19:10