Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.
Google's going big into VR this year with Daydream, but it's not a single device. It's a spec, it's a controller, it's a standard.
The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.
Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.