Last week, Formula One and Tata Communications provided a peek into the future of motorsport when they announced the winners of its 2016 F1 Connectivity Innovation Prize, focused on fan-created virtual reality and augmented reality apps.
VR - News, Features, and Slideshows
Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.
If the average roller coaster isn't enough to scare the bejesus out of you anymore, how about one with virtual reality that turns the experience into something totally different?
Google's going big into VR this year with Daydream, but it's not a single device. It's a spec, it's a controller, it's a standard.