Dept of Agriculture adopts web analysis platform
IT services provider PicNet has signed a deal with the Department of Agriculture, Fisheries and Forestry (DAFF) to supply its Mouse Eye Tracking web analytics software.
web analytics - News, Features, and Slideshows
News
-
-
Startup crunches social media buzz numbers
Turning the black art of tracking customer feedback through blogs and social networking services into a science has become a successful service at Sydney-based startup BuzzNumbers.
-
Online retailers rank SEO, social media as top marketing tools
Social networking, improved site content and utilising analytics are the top areas CIOs need to be looking at in the online retail space.
-
IBM buys Web analytics software company
IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed.
-
Twitter buys analytics company
Twitter, which recently announced its Promoted Tweets advertising program, has acquired the maker of a cloud-hosted Web analytics application, Twitter said Thursday.
-
Browser add-on blocks Google Analytics
Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors.
-
Microsoft shows off Bing tool for measuring ad effectiveness
Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.
-
Adobe to buy Omniture for US$1.8 billion
Adobe has agreed to buy Web analytics company Omniture for US$1.8 billion in cash, the companies said Tuesday.