As more companies find themselves with workers spread across the globe, it's become harder – and more important – to keep employees connected.
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Ciena has been in business for 25 years. Not all of them have been easy.
Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.