The branding statement brings out several strengths associated with project management and builds the foundation for a powerful value proposition.
Not speaking the employer's language
An advertised opening is essentially a request for solutions to existing gaps and deficiencies within the corporate unit. An effective resume will always attempt to address this need and demonstrate how the candidate provides the perfect (or near-perfect) solution.
For example, say an e-commerce giant advertises the position of a Web designer, and your initial research indicates that the company wants someone who can create attractive Web pages that are user-friendly.
Here's a statement that attempts to address these two needs: Experienced Web designer with a track record of designing eye-catching Web sites that have improved usability, optimized navigation paths, increased usability scores 100% and conversions 140 percent. Created powerful sites for Fortune 100 companies.
I always liken resume space to prime real estate or an expensive billboard where every eyeball, every impression matters. Every word that appears on your resume must position you as the perfect solution for the employer's needs.
Nimish Thakkar is a professional resume writer and career management coach. He has helped thousands of clients through ResumeCorner.com and SaiCareers.com. Thakkar holds two graduate degrees, including an MBA. He is also a graduate of the Career Coach Academy. He can be reached at nimish@resumecorner.com.
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