NBC Universal's CIO Partners With Ad Sales to Expand Revenue Opportunities
NBCUniversal is a major media and entertainment company that owns and operates a portfolio of television networks, a motion picture company and theme parks. In this installment of the IDG Enterprise CIO Interview Series, NBCU CIO Atish Banerjea spoke with Chief Content Officer John Gallant about NBCU's biggest opportunities and challenges. Banerjea discusses how the company is using technology transformation to drive innovation. He outlines NBCU's CI project, which is driving the IT team's partnership with the ad sales organization to create new sponsorship and revenue opportunities that capture the value of the media giant's broad portfolio of media properties.