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News

• AdCorp promotes COO Matthew Mellor to CEO

  Mellor has been an AdCorp employee since 1996, and was promoted to COO in January

• HP partners with Yahoo for targeted advertisements

  Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

• Search marketers consider optimizing for Bing

  Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.

• U.S. online ad market grows in Q1

  Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

• Lawmakers unveil online privacy legislation

  Two U.S. lawmakers have released a draft bill that would require companies that collect personal information from customers to disclose how they collect and share that information, but several privacy and consumer groups said the proposal would legalize current privacy violations online.

• Yahoo Q1 revenue flat, profit rises

  Yahoo's revenue grew slightly in the first quarter of 2010 but profits rose more strongly, as the company's display advertising business performed to management's satisfaction.

• Yahoo to shut down small-publisher ad network

  Yahoo plans to close a beta advertising service through which small online publishers, such as individual bloggers, signed up to carry ads sold and distributed by the company in exchange for a commission.

• Microsoft to stop selling display ads for Facebook

  Microsoft is expanding its search arrangement with Facebook but reining in its advertising deal with the social-networking site.

• Opera acquires mobile advertising company AdMarvel

  Opera has acquired AdMarvel, which has developed a product suite that manages how ads are delivered to mobile phones, the Norwegian Web browser company said on Wednesday.

• Study: Click fraud rate relatively low in 2009's Q4

  Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

• Ads to play bigger role in future mobile apps, says Gartner

  The importance of advertising as a revenue source for developers will grow as users become less willing to pay for mobile applications, according to market research company Gartner.

• Yahoo launches tool allowing users to control targeted ads

  Yahoo has rolled out a new tool to allow users of its advertising networks to control what targeted ads they receive, in response to growing demand from consumers.

• Google to buy display ad company

  Just two weeks after buying mobile advertising company AdMob, Google on Monday announced plans to purchase Teracent, an online display advertising company.

• IDC: Worldwide online ad spending drops slightly in Q3

  Global online advertising spending fell slightly in the third quarter, but there are signs that the market may be recovering and could start growing again soon, according to IDC.

• Seek Limited shares up 8% today

  Seek's share price has more than trebled since testing lows of close to $2.00