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News

• To fight online scammers, Bing shows warning ads

  Look for a way to fix your credit or transfer money on Microsoft's Bing these days and you'll get some friendly advice from the U.S. Federal Trade Commission.

• Google wins partial victory in legal battle over trademarks

  Google appeared to have won a partial victory in its long-running legal battle with trademark owners Tuesday, when a senior judge at the European Court of Justice said the company hasn't infringed anyone's trademark rights by allowing advertisers to buy search keywords corresponding to those trademarks.

• Facebook, Nielsen to ask users about display ads

  Facebook is partnering with Nielsen on using a system that gathers feedback about whether online display ads are influencing Web users.

• Yahoo will shell out $US100M to promote its brand and products

  Yahoo will spend more than US$100 million over the next 15 months to aggressively promote its brand and products globally, the company's CEO, Carol Bartz, said on Tuesday.

• Microsoft shows off Bing tool for measuring ad effectiveness

  Microsoft on Monday demonstrated a new tool for its Bing search engine that will allow advertisers to measure the effectiveness of their ads with online users.

• Google plans to offer micropayments service to media owners

  Google is promoting a payments system to the newspaper industry that would let Web surfers pay a small amount for individual news stories, an idea that could help publishers struggling with the impact of the Internet.

• Online ad groups release new behavioral ad principles

  Online consumers should get more information about what information is being tracked and collected for the purposes of behavioral advertising, and they should have more control over what data is being collected, according to new privacy principles released Thursday by four advertising trade groups.