There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.
Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.
Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.