customer behavior - News, Features, and Slideshows

News about customer behavior
  • 5 Ways to Track In-Store Customer Behavior

    There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.

    Written by John Brandon31 July 13 13:42
  • Harvey Norman targets online customers

    Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.

    Written by Adam Bender12 Nov. 12 13:50
Tutorials about customer behavior
  • How to Build a Customer Loyalty Program

    Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members using keycards and smartphone apps to connect with b.good.

    Written by Jen A. Miller25 March 14 12:48