“The results of this survey show that while the retail industry is often considered to be at the forefront of consumer experience innovation, there’s still a long way to go to meet shopper expectations,” the report concluded.
Townsville’s 25,000 seat, $290 million, multi-purpose North Queensland (NQ) Stadium is progressing steadily towards completion.
Three Australian research teams have been awarded $520,000 to develop virtual reality content and tools to support young people with cancer.
Young jobseekers are being given the opportunity to try their hand at a number of careers thanks to series of virtual reality experiences launched last week by BUSY At Work.
Domain Group has given all of its staff immersive, virtual reality experiences of being excluded and bullied in a bid to boost employees’ sense of belonging at the company.
Last week, Formula One and Tata Communications provided a peek into the future of motorsport when they announced the winners of its 2016 F1 Connectivity Innovation Prize, focused on fan-created virtual reality and augmented reality apps.
Savvy CIOs have an opportunity to position themselves at the intersection of marketing and virtual reality, and their IT teams should get involved early and take a vested interest in the advancement of VR.
If the average roller coaster isn't enough to scare the bejesus out of you anymore, how about one with virtual reality that turns the experience into something totally different?
Google's going big into VR this year with Daydream, but it's not a single device. It's a spec, it's a controller, it's a standard.