Whitepapers

Now in its second year, CMO’s State of CX Leadership report is an annual research initiative gauging the state of customer experience leadership and ownership across A/NZ organisations today, both in terms of functional role and structure, as well as position and influence within the business.

In this latest report, we explore the data, technology and operational imperatives CX leaders are focused on; which functional and business leaders are actually responsible for CX management and the functions they oversee; evolving metrics and measures used to understand and improve CX; technologies on the purchasing list; CX skills development; how CX leaders are fostering relationship with marketing; and much more. This year's edition of the State of CX Leadership report is brought to you by Optimizely.

Upon discovering that someone has illegitimately accessed data on the network, IT managers initially believe (hope, really) that the threat came from outside. But as recent, headline-grabbing data breaches demonstrate, a lapse in internal security — whether accidental or malicious — is often what enabled the attack to succeed, in spite of robust external security. Download this whitepaper to see how to minimize the risk of the internal threat to the availability, confidentiality and integrity of AD.

Today’s workplaces are becoming increasingly complex and fluid – particularly when it comes to security management. The modern worker expects to be able to work from anywhere, on any device, and at any time. Office spaces are no longer centralised with singular technology and protected by a robust firewall. They’re now wireless, with hot-desks, hybrid infrastructure (both cloud-based and on-premise), and all kinds of connectivity scenarios. Unless your flexible, digital workplace is designed with security as top of mind, security issues can very easily occur – and can have a lasting impact on your business’ overall safety.

Innovation can spark from the smallest of places. In a world of constant change and intense competition, when big ideas happen they need to be shared in real time. It’s this premise that is driving one of the fastest growing modern-day workplace trends–the huddle room. Download this whitepaper to see how the huddle room can become productive spaces for anytime collaboration in person and with remote participants.

In Australia, businesses lose on average between 6-8% of customers every year. Customer churn has become a big deal. Not only does it stall growth, the costs of acquiring new customers is 5 times more expensive than retaining existing ones. Download this discussion paper to discover how you can avoid losing customers and increase profits by up to 95%.