Also “try to keep your videos around the two-minute mark, but don’t be afraid to experiment with different lengths to see how your audience reacts,” she says. “[And] remember that Facebook’s auto play feature doesn’t include sound automatically, so consider onscreen captions, CTAs that direct the viewer to turn up the volume or content that can live on its own without sound.”
8. Make use of Facebook Dynamic Ads
“With the constant changes to Facebook's algorithm it can be next to impossible for a brand to get organic views on a single post, especially if they are not Facebook power users,” says Stewart. “Rather than hoping for the best in the vast Facebook ecosystem, use Dynamic Ads – one of Facebook's newer features – to promote a product catalog. For retailers looking to drive brand and product awareness, this tool not only lets you target specific audiences, but it adds an additional layer to that targeting, putting algorithmic intelligence to work.”
“Create individual ad sets for each demographic you would like to target, including age ranges, gender, or interest targeting,” says Nikki Powley, senior digital advertising specialist, Direct Online Marketing. “This allows you to test and tailor ad copy and images to best communicate with each unique audience. Plus, you can easily add to the daily budget [of your] best performing ad sets or pause low performing ads.”
9. Use Facebook Insights
“Many sources tout the best times to post on Facebook, but don't forget that every audience is unique,” says Kilgore. “Facebook Insights offers a wide variety of data to help your page succeed, including telling you when your audience is most active. Posting when activity is high will increase your opportunity for engagement.”
10. Boost posts
“My top tip for using Facebook for business would be to boost posts,” says Beth Griffiths, content writer, strategist and marketer, Bowler Hat. “Boosted posts help your posts reach more prospects and increase the chance of your post being seen. You can also target a more specific audience based on age, location, interests and gender to get in front of the right market.
“You can boost blog posts, videos, images or any type of content that you want to use to drive traffic to your site, increase brand awareness and boost engagement,” she continues. And “you can choose how much you want to spend on each post boost, and, in contrast to just posting to your page, your content [will be shared across Facebook] to help you achieve your goals.”
Indeed, “a boosted post will show more prominently in the central news feed that Facebook users see,” says Tom Gricka, CMO, BizFi.
11. Use Facebook as a customer service channel
“Your customers will use any method to connect with you, and this includes Facebook,” says Danielle Olesen, brand manager, StickerYou. “When they leave comments, positive or negative, make sure you react fast and respond. Your customers want to feel acknowledged and appreciated, and you can use Facebook to create conversations with your customers and turn a negative situation into an opportunity.”
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