Stories by Jennifer Lonoff Schiff

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.

Ecommerce and online marketing experts share their strategies on how to keep customers coming back after the Christmas rush -- and get new customers during the January doldrums.

Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.

Social media experts explain how to create a LinkedIn Company page that will attract followers, engage readers and generate business as well as buzz.

IT, mobile and security experts offer advice on how to minimise the risks associated with third-party apps and services as well as with employees using their mobile devices in the workplace.

Sony Betamax ... the Apple Newton... push technology... Web TV... electric vehicles.... What do all these things have in common? They were all heavily promoted technologies that didn't live up to the hype surrounding them. And they are not alone.

Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.

If IT project managers were granted three wishes by the IT genie, what would they wish for? Here are the seven desires you'd find on the list.

Ecommerce and online marketing experts share their tips and strategies on how you can prepare your online business for the holiday rush and get holiday shoppers to buy from you.

In the spirit of Fantasy Football, technology pros share their insights, strategies and top draft picks for their dream Fantasy IT team.

IT, security and compliance experts discuss the biggest issues facing companies these days -- and what steps organizations can take to minimize potential regulatory compliance risks and security threats.

"When it comes to storing data, there is no 'one-size-fits-all' solution," says Orlando Scott-Cowley, Messaging, Security and Storage Evangelist at Mimecast, a cloud and mobile data storage and security provider.

Sales and marketing experts share their lead-generation tips, including the best methods and media for finding prospective customers.

Pinterest has evolved to become more than a spot for food and fashion. It's a now popular place for businesses. Pinterest's head of infrastructure shares 11 tips on how technology professionals can get the most out of the online bulletin (or "pin") board.