Stories by Jennifer Lonoff Schiff

Social media and customer relationship experts share tips on how to use Facebook, Twitter and Instagram to enhance customers’ experience with your brand.

Project management and outsourcing experts share their advice on how to effectively manage far-flung or internationally outsourced projects.

Entrepreneurs and business experts share their experience and advice regarding how to tell whether you need to change course.

Selling food online is one of the most difficult ecommerce businesses to succeed at. While creating an appetizing website is in itself a challenge, ensuring that your (typically perishable) products arrive looking and tasting as delicious as they appeared on the website can be a nightmare.

There is no shortage of marketing advice, or marketers, on social media. Indeed, it often seems that on Twitter everyone is a marketing expert (or has something they want to market or sell). So who can you turn to, or follow, on Twitter (and elsewhere) for trustworthy online marketing advice that can help you better market your business? Check out these 15 marketing experts (listed in alphabetical order).

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

With millions of videos on the Internet, how do you make your business video stand out? To find out, CIO.com asked dozens of video marketing professionals to identify the biggest, or most common, mistakes companies make when crafting and marketing business videos.

Summertime, and the living is easy ... if you are on vacation. For those workers, however, who have to toil through the long, hot summer months, the season can be a drag. So do you keep productivity from dragging between July 4th and Labor Day? Here are some tips from HR experts on how to keep workers engaged and motivated over the summer.

Not every company needs to have a blog or will benefit from having one. Indeed, many companies that create business blogs often forget about them, publish stale or me-too content or use their business blog purely as an advertising vehicle. And, as a result, they fail to gain a following or attract new customers.

So you are about to launch a new product or service, or are thinking about it. Congratulations. Unfortunately, having the best idea (or product or service) in the world may not get you buzz, or sales, if the right people don't know about it. Here are nine steps you can take to increase the odds of your rollout being successful.

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

Retailers and their suppliers are under more pressure than ever before to deliver more goods to more destinations faster.

Just about everyone who manages projects will agree that having a simple way to do so is a great idea. And there are many software systems out there that promise to do just that. Yet ask organizations about project management software adoption and many will complain about workers refusing or being hesitant to use the software or certain (often crucial) features.

What good is having a business if no one knows about you? But how do you get the word out? Public relations is one of several proven ways for organizations to connect with their target audience, and is often (much) more cost effective than advertising. But how can you ensure that your press releases and PR efforts are getting to the right people?

In today's super competitive, I-want-it-now mobile world, you only have a few minutes (or seconds) to engage potential shoppers. And if your site isn't mobile friendly, considered trustworthy or a dozen other things online shoppers deem important, that potential customer will go elsewhere.