digital advertising - News, Features, and Slideshows

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

There are many ways that online numbers can be inflated that have nothing to do with real people looking at actual ads or content.

Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.

Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.

Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.

Google was busier than ever in 2015, claiming that it shut down relentless spammers and other bad guys who spread malware and 'trick-to-click' ads, which mislead users into clicking them.

For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.