One in four workers in today’s enterprises are already cloud workers, reports Forrester. They want flexibility and mobility; to get work done on any device, anytime, from any place. So how do we prepare for this environment? A group of business technology leaders gathered in Perth to discuss how to meet the demands of this tech savvy group.
One in four CIOs will expand their remit in 2019 and become true owners of digital business and technology-led innovation, leaving the rest relegated to trusted IT operators.
CIOs need to stop trying to force CMOs to purchase technology through the IT department and focus on offering skills in purchasing and vendor management that marketers don't have, says Tourism Australia's CIO, Dave Rumsey.
The battle for mobile social supremacy is largely a two-horse race these days as Facebook and Google combine to claim one of every four minutes U.S. users spend on mobile devices, according to a report released this week by Forrester Research. Forrester tracked the app use of 1,721 adult smartphone users in the U.S. during the three-month period ending in December 2014.
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
Companies' user-facing mobile apps are not being updated enough, according to a report released by Forrester Research on the state of mobile app development by "e-business professionals," meaning those who develop applications for marketing and customer-facing reasons.
Few would dispute marketing automation's potential to benefit corporate marketing efforts, but with all the many and varied tools out there, keeping campaigns coordinated and cohesive can be difficult.
In the wake of widely publicized breaches at firms like Target and Home Depot, retail CIOs are nearly unanimous in naming data security as one of their top priorities for 2015, according to a new survey.
Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.
Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.
Internet of Things deployment in the enterprise has increased 333% since 2012, according to research from an Internet of Things company.
The emergence of Apple Pay has led some technology early adopters to predict that mobile payments will dominate U.S. consumer spending in the next decade.
If you're developing an application for customers, but you only have a rough idea of what they want, then you face a Catch-22: You can't specify the application's requirements and develop it until you get feedback from customers, but they can't provide feedback until you've developed it.
Over the next four years, data center traffic is expected to nearly triple, largely thanks to a booming cloud computing industry.
Forrester has cut its worldwide IT spending forecast for this year, saying growth will be 3.3 per cent in US dollars, rather than 6.2 per cent. Total spending will be $US2.2 trillion.