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Forrester Research

Forrester Research - News, Features, and Slideshows


  • CIOs: Offer CMOs your technology skills

    CIOs need to stop trying to force CMOs to purchase technology through the IT department and focus on offering skills in purchasing and vendor management that marketers don't have, says Tourism Australia's CIO, Dave Rumsey.

    Written by Rebecca Merrett16 Sept. 15 14:14
  • Facebook and Google dominate time spent with mobile apps

    The battle for mobile social supremacy is largely a two-horse race these days as Facebook and Google combine to claim one of every four minutes U.S. users spend on mobile devices, according to a report released this week by Forrester Research. Forrester tracked the app use of 1,721 adult smartphone users in the U.S. during the three-month period ending in December 2014.

    Written by Matt Kapko03 July 15 04:57
  • Marketers can't keep up on updating their mobile apps

    Companies' user-facing mobile apps are not being updated enough, according to a report released by Forrester Research on the state of mobile app development by "e-business professionals," meaning those who develop applications for marketing and customer-facing reasons.

    Written by Paul Krill25 March 15 01:58
  • Retail CIOs Focus on Data Security, Digital Innovation

    In the wake of widely publicized breaches at firms like Target and Home Depot, retail CIOs are nearly unanimous in naming data security as one of their top priorities for 2015, according to a new survey.

    Written by Kenneth Corbin21 Feb. 15 05:58
  • What retailers think of mobile marketing

    Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

    Written by Tom Kaneshige12 Feb. 15 05:57
  • Where Are the Marketing Dollars Going?

    Signs point to marketers opening up their wallets for emerging digital technologies, placing bets on measurable channels such as email, search and social media, shifting resources toward consumer-facing technology, and spending wads of cash on content creation and aggregation.

    Written by Tom Kaneshige04 Feb. 15 07:19
  • How to develop the apps customers want

    If you're developing an application for customers, but you only have a rough idea of what they want, then you face a Catch-22: You can't specify the application's requirements and develop it until you get feedback from customers, but they can't provide feedback until you've developed it.

    Written by Paul Rubens11 Nov. 14 05:29