It's so far been another sorry, sorry year in the technology industry, with big name companies, hot startups and individuals making public mea culpas for their assorted dumb, embarrassing and other regrettable actions.
Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.
There's a good chance someone you know is using Tinder as you read this. He or she is swiping left or right, looking for someone, somewhere for something. Each of those variables contributes to the service's serendipity, which makes it fun with just enough different and unexpected turns.
Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.
Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.
Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.
Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
With Google's social network coming up on its third anniversary, industry analysts are wondering if the company is rethinking Google+ and where it goes from here.
Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.
Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.
In the current business climate, networking is at the nexus of technology, the customer, and true innovation, and it's about time you put your heart and soul into it. In short, it's time to get on board with social or get left behind.
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
We’ve all heard the stories: An employee calls in sick, doesn’t go to work and then posts photos on their Facebook page or another social media site while at the cricket. But what happens when a corporate social media campaign fails?
Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.