Survey: Twitterati Weigh In on the Future of Social Media

Early adopters of social media give their opinion on where Twitter, Facebook and LinkedIn should be heading.

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Twitter should be the go-to social network for businesses. Although Facebook tops the list of social networks individuals would choose to pay for, Twitter tops the list respondents would advise businesses to pay for (45 percent). LinkedIn follows at 21 percent, YouTube scored highest for 19 percent, and Facebook trailed at 15 percent.

Some companies are getting social media right. Respondents named businesses that were doing the best job with social media: The most popular choices are Zappos, CNN, Comcast ("Comcast Cares"), JetBlue, Dell, Burger King, NPR, New York Times and Ford..

Social networking could cool off like a once-hip restaurant. The biggest challenge seen facing social networking services is the "inevitable slide into uncoolness," say 29 percent of respondents. This was followed by lack of advertiser interest at 15.3 percent and the inevitable spam problem at 13.4 percent.